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Oak River Software - Free Web Marketing Help

 

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Oak River Software
Free Web Marketing Help



For a free initial one-half hour consultation on developing custom software, or a quote on your custom software including web development, please email us: [email protected]

Please see the specific Web Marketing Ideas - Table of Contents below.





New!Web Marketing Ideas

When you decide to proceed with Oak River Software, you will get a high quality reliable product and service with personnel who are dedicated to provide excellent customer service.

Web marketing studies show that the more complex and fancy the web site graphics get, the less likely the web visitor will actually buy the service or product that the web site sells. In other words, pretty pictures will captivate the web visitor.

Product images and their color representations are particularly important if you want to run an e-commerce web site. Inaccurate color reproduction ranks among the top reasons for catalog merchandise returns -- and it doesn't matter if the catalog is in print or online.

Our goal at ORS is to make simple yet effective graphics appropriate to your business, but not so fancy as to distract the web visitor from the primary purpose of your site. And we use highly skilled graphic artists, with decades of experience, who know how to insure top quality color representations of your products using photographs and graphics for e-commerce sites.

What are the next steps for me if I want to proceed with my web site development?

We look forward to working with you on your software development projects.  Please let us know what else you need to know to get started.





New!Web Marketing Ideas - Table of Contents


-How do I market my web site?

  • E-Zine.
  • Gifts and discounts.
  • Product or services tips.
  • Bold and effective headlines.
  • A global perspective: world internet market.
  • Customer quotes, testimonials, and endorsements.
  • Multiple benefits marketing home pages.
  • Search engine tailored entry home pages.
  • Selling banners, and advertising space at your site.
  • Follow-up web marketing plan.
-What are the next steps for me if I want to proceed with my web site development?



New!Web Marketing Ideas - Detail

How can I make extra money, other than my own business, using my web site? And how do I market my web site?
I'd be interested to know how I can make $$$ or gain some other advantages with banners, possibly sell ads to my major suppliers and other business partners on my web site.

Marketing is an essential element of this web creation process.  We need to discuss the following web marketing techniques, all of which ORS can do for you:

1.  Starting a free and/or paid E-Zine (a web based brief periodical) used to establish, maintain, and use for marketing to a customer Email list.

2.  How to effectively use periodic free gifts and discounts.

3.  Develop a daily product usage tip: a one-sentence blurb to entice purchases, and educate your buyers.

4.  Effective use and placement of text headlines on your web pages.

5.  Global perspective: sell to the world, the world internet market.

6.  Using customer quotes, testimonials, to stimulate new customers and encourage current customers to try new products.

7.  Creating multiple tailored benefits home pages. Isolating and marketing your individual benefits from your products and/or services with separate home pages which all point to your main site.

8.  Search engine tailored entry home pages. This technique is a highly effective tool to increase high placement on search engine listings.

9.  Banners, advertising space and other sales of your web site space to your support, supplier companies, or any targeted customer for your web site ads.

10.  Follow-up web marketing plan, including registration at appropriate search engines, directories, BBB’s, etc., etc., including technically optimizing your web pages to increase high placement in search engines, BBB’s, and directories, etc.


What are the next steps for me if I want to proceed with my web site development?
The next steps for us and your web site development process are:

What you need to do:
1. Please review sites that you like graphically and functionally.  We need about 5 other sites that you like.
2. Begin thinking of a multiple-step marketing plan. See our ten (10) step web marketing plan above for ideas.  In addition to the ORS 10 step marketing plan, your overall marketing plan will include non web tasks.
3. Sketch graphically, using a blank paper and ink, what you would like on your home page. You can fax these draft sketches to us.
4. Write down your questions about any subject related to web development.

What we will do:
Upon your approval to start, we will begin a draft design functionally and graphically.  We use a standard software development method, the ORS System Development Phases successfully used for over 25 years and updated with the most current techniques available today. For general web development questions, please see our ORS FAQ page.

Our software designers, graphic artists, copywriters, and editors will design and determine with you the following:

1. The main purpose of the site.
2. The graphic and functional layout of:
    a. The home page.
    b. All first level pages directly linked from the home page.
    c. All other tertiary and more embedded pages, forms, graphics, music, videos, etc., will be designed and developed later.
3. Design a “visual light” web ready company logo and miscellaneous art work for the above pages. 
Please note that many printed logos transfer well to a web based use.  However, a monitor that displays a logo, using a web browser, is really a significantly different media than a printed version of that same art. Sometimes a printed logo or already existing commercial art will need to be revised for monitor display.
4. Write and/or edit your company text for web page content.
5. Develop the testing environment, databases, files, pages, software, etc., to ensure a smooth launch and initial use for your new web site.
6. Train your personnel in web use and routine web administration.
7. Develop a tailored new web site and an on-going marketing plan.
8. Prepare for on-going changes, additions, and deletions to your web pages, including functionally, textually, and graphically.



We look forward to working with you on your software development projects.  Please let us know what else you need to know to get started.




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For a free initial one-half hour consultation on developing custom software, or a quote on your custom software including web development, please email us:

[email protected]



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